A Cranky, Skeptical Loudmouth Looks at Social Media Marketing | Copyblogger

Guest Post by Bob Hoffman
I stand naked before you with the intent of committing heresy (okay, I’m not really naked, but I’m still pretty unsettling to look at.) My heresy is this – I don’t think the internet…

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How to Avoid Marketing to Yourself

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What ever happened to “You”?
You were on a roll. Just two years ago, You were Time magazine’s person of the year. When Web 2.0 changed everything, You were there. You did it. You turned the Web into the…

Copywriting Maven’s Landing Page Makeover Clinic #1: SEOmoz.org | Copyblogger

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IKEA Content: How to Lose Your Readers in Two Minutes or Less

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I clearly remember that first day I wandered into an IKEA megastore.
A line from that famous Eagles song came to mind: “Welcome to the Hotel California… You can check out any time you like, but you can never…

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Get Anyone to Read Every Word You Write With These 7 Steps | Copyblogger

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Here’s the secret to successful writing according to Stephen King:
Take out the bad parts.
While those 5 words sum it up perfectly, some people don’t really get what concise writing is all about. Some think that…

How to Improve Your Image by NOT Delivering | Copyblogger

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This is the first Copyblogger post by Michael Stelzner of Writing White Papers.
Today’s “I want it now” culture dictates that you make people happy by providing what they want, when they want it.
Need…

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