Marketing Lens

AdWords Editor 6.0 For Windows and Mac Arrives

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Google has released the latest version of AdWords Editor, and the upgrades sound rather enticing.  We’ll get into those in a moment, but first, a warning: some people have been experiencing show-stopping problems,…

Google Releases New AdWords Editor 6.0

searchengineland.com0 comments

Google has announced the release of a new AdWords Editor, version 6.0, for both Mac and Windows.

Here is a full list of changes, enhancements and bug fixes from version 5.0.1, as listed in the release notes:
Click to…

Inside AdWords: Improved location targeting for the Ad Preview Tool

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<<With AdWords, you can target your campaigns to show only to potential customers in specific countries, regions, or cities. And since we show ads based on a user’s internet protocol (IP) address , you may not…

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Inside AdWords: Google Print Ads now available to AdWords advertisers

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We’re very excited to announce the availability of Google Print Ads™ in U.S. AdWords accounts. To introduce you to Google Print Ads, here’s Andrew Chang from the Print Ads team:Google Print Ads enables advertisers and…

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Inside AdWords: Place ads on television with Google TV Ads

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<<We’d like to introduce Google TV Ads , a flexible, all-digital system for easily and efficiently buying more accountable and measurable TV advertising. The program, which has been an invitation-only beta test…

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Industry newsletters for the holiday season

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<<The holiday season is underway, and people are on the lookout for the perfect presents. If you're hoping to take advantage of this shopping season, you won't want to miss out on our AdWords holiday…

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Landing page load time now available on the Keyword Analysis Page

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In early March, we announced that we’d soon incorporate an additional factor into Quality Score, namely landing page load time — where load time is defined as the amount of time it takes for a user to see the landing…

Covered by:searchengineland.com, internetmarketing-news.de, traffick.com, adwordseditor.blogspot.com