American Express OPEN Plum Card - How To Launch a Product » Small Business Trends


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American Express OPEN launched its new Plum Card yesterday at the Inc 500 event, with “ooh and ah” elements of suspense and drama.
On the first day when you entered the sponsor hall at the Inc 500 event, you saw a…

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American Express OPEN Plum Card Introduction - Another Memorable Event

sellingtosmallbusinesses.com0 comments

Have you ever noticed that companies tend to have certain things they are really good at, just like people?
Call it core competency or shared organizational memory — whatever the term, it makes all the difference.
A…

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