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Using hypnotic binds in copywriting to engineer agreement » Copywriting blog

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By the time you finish reading this article, you’ll have the equivalent of a high-energy laser weapon for your copywriting arsenal.
You are about to discover how to create hypnotic binds that penetrate deep into…

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Master copywriting formula - revealed!

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“How can I write a money-making sales letter from scratch?” - a good friend who recently took a serious interest in copywriting asked me that question. “Should I approach it by using a concrete method or should I…

Case study: 1-18-08 social media marketing

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We’ve all seen the effects and consequences of a successful social media marketing campaign on the web: Relatively unknown websites melting down their web hosting servers, ordinary people reaching rock-star status…

I’m on the run…

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I’m writing this while running away from hurricane Dean, which has a high probability of hitting my town (Cancun, México). I’ll be away for a couple of weeks (maybe less), so posting to the Copywriting blog will be…

Understanding human nature (Part 2)

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Even when most human beings go through pretty much the same crisis points in life, each individual has a completely different set of experiences, situations and circumstances that makes him or her unique from others –…