Marketing Lens

Link Lovin’: True Love or Cheap Date?

maryschmidt.com0 comments

For my readers who feel they’re still a bit behind the Web learning curve - wondering why bloggers are so obsessive about number of links and other worldshaking matters such as RSS feeds…
We humans love to rank…

What Makes People Buy

grokdotcom.com31 comments

At Future Now we focus on 'Grokking people' to understand why they do the things they do. Grok is a verb, roughly meaning "to understand completely," or, more formally, "to achieve complete…

Covered by:blogclout.com

Zafu.com: The Bra Scientist - Viral Video Analysis

grokdotcom.com25 comments

Men, I'm going to let you in on a little known secret: most women are wearing the wrong size bra.Women, I'm going to let you in on a little known secret as well: most women are wearing the wrong size…

Covered by:cre8pc.com, marketingtowomenonline.typepad.com

Web Analytics Blogs: A Top 10?

grokdotcom.com23 comments

After all the debate unleashed by Avinash Kaushik's latest monthly list of Top-Ranked Web Analytics Blogs I decided I should take a dig in to this issue. He's been publishing this list for the past year based on…

Covered by:webmetricsguru.com

Not Everyone Can Withstand Transparency

grokdotcom.com5 comments

Corporate transparency seems fickle these days. Of course, companies are still expected to be transparent with shareholders. But interactive media have changed the game, or at least distorted it. The mass marketing…

Covered by:copyblogger.com, webinknow.com, livingstonbuzz.com

If Rank Meant Everything…

grokdotcom.com22 comments

. . . every blogger who's had even one link documented by Technorati could rejoice more than they already are after being accidentally ranked #1 today — thanks to a glitch.
If rank meant everything, you…