To Boost Conversion, Don’t Focus on Exit Pages ONLY


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There’s no one formula for what to look at in your web analytics to try and gain insight into what your visitors are experiencing and how they’re reacting to what’s there. Each site behaves differently and has…

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Nielsen's "Time Spent": Worst Ranking Metric Ever?

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Here's something (not at all) shocking: Nielsen/NetRatings has officially replaced "page views" with "time spent" as its default ranking metric. There's just one problem. The page view's…

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