Marketing Lens

Yahoo! Search Steps Up

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Microsoft Dominates Domain Ratings, Google Tops Brand Ratings

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Nielsen/Netratings released its Topline U.S. Data for August 2007 covering Top Sites by Parent Company and Top Brands. Before going into the findings of the ratings, it should be noted that this the first ratings…

Google Addresses Duplicate Content Issues Caused by URL Parameters

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Maile Ohye has an excellent writeup scanning various duplicate content issues caused by URL parameters on the Google Webmaster Central blog.
How can URL parameters, like session IDs or tracking IDs, cause duplicate…

Google Mobile AdWords Goes Widespread : Free Clicks for One Month

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Google AdWords has been testing sponsored search ads on mobile for a good while now, but the company is starting to make a major push to get more advetisers interested in Google AdWords for the Mobile, with free clicks…

Idearc Buys LocalSearch.com for $3.3 Million

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Is it my imagination or is there a massive local search land grab in action between companies like Idearch, Marchex, Dex and Local.com?
Idearc Media Corp (Verizon, Superpages.com) has made the latest move with the…

Yahoo and Local.com Signs Accord Anew

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Leading local search engine Local.com and Yahoo renews a multi-year agreement that will continue Yahoo’s service to Local.com of providing sponsored search results to Local.com’s portal. Local.com, a top U.S.…