Conversion (Leads / Purchases)
Optimize for automatisation
Lastly, remarketing is one of the most powerful tools to engage customers will they are actively looking to convert. Like product keywords, a strong remarketing strategy requires excellent segmentation of your users, which is even more impactful if you have first party data (which we can ensure is GDPR compliant). Once we’ve built out fully optimised Brand keywords, Product keywords, and Remarketing campaigns, we can move up the funnel.
Making the complex digital landscape simple