MarketingLens
Leadership

MarketingLens is proud to have an executive team of Senior Ex-Google, Ex-Facebook, Ex-Oracle & Ex-Accenture digital experts. We have several decades of combined experience in the field of digital marketing strategy, data analytics and international project management.

Berti B.

Digital Lead – CEO

Berti worked with Google for over 5 years as a Senior Marketing Project Manager. He oversaw and supported various VIP clients across the E-commerce & FinTech industries, including Paypal, Regis, IBM, Microsoft, Oracle and some of the largest banks and fintech clients in Europe. Fun fact: he is an avid chess fan as it helps with strategic thinking.

Balazs V.

Head of Marketing Science – Partner

Balazs lives and breathes analytics, ever since his PhD in the field of data science (back when the term “data science” had not been coined yet – it was called “data mining”). He previously worked as an analytics expert in Accenture, and has since led dozens of data analytics & predictive modelling projects. He currently oversees all our marketing analytics, machine learning, tracking and measurement and attribution projects.

Steven K.

CTO – Partner

Steven has over 20 years of experience in web design, computer programming, managing development teams and customer service.

Mihai S.

Head of Tracking, Measurement and Attribution

Mihai is a senior expert in digital marketing with over 15 years of experience, with strong track record in leading teams, international projects and multi-million dollar advertising budgets. He has helped numerous companies to achieve and measure digital marketing success through advanced tracking, measurement and attribution. He has advised clients (among others) such as: Booking.com, Uber, Trivago, TUI Travel, Holidays Extra and Hilton.

Our Origin
and mission

MarketingLens’ origin is based in Dublin, Ireland, commonly referred to as the Silicon Valley of Europe, as you can find the industry-leading tech firms here. And this is precisely what MarketingLens’ foundation is built on. Our team understands the details and particulars of Digital Marketing Strategy and Advertising across Google, Facebook, Bing, LinkedIn, Snapchat, Viber, TikTok and more.

Laser focus on the Customer

We partner with leading international brands

https://xoogler.co/
Xoogler is a group of Google alumni and current Googlers who have come together to help each other advance our ambitions in the startup ecosystem. The Xoogler.co community consists of startup founders, early team members, angel investors, VCs, and mentors. Xoogler is strictly a closed group for Google alumni and current Googlers and we at MarketingLens are proud to be part of this unique community where we have access to a vast amount of information about the digital marketing ecosystem.

Bing Partner
We help you to supercharge your apps and business with the tools, technology, and intelligence behind Bing. With Bing you can reach new users, keep them engaged, and monetize with services that add smarts to your apps and experiences.

Facebook Business Partner
Facebook Business Partners are companies that Facebook has vetted for their expertise. Here at MarketingLens, we are proud to have an in-depth understanding of the Facebook platforms and Social Strategy through our (ex-Facebook) experts. Our aim is to help grow your business – from running ads to selling products to engaging with your customers.

Criteo
MarketingLens is a Criteo Partner and together we provide you with the support you need to accelerate your business forward. Through the partner program, we get access to training and certification, gain recognition, unlock resources and rewards, and more. Together, we can power YOUR business with trusted and impactful advertising.

Waze
We are a Waze Partner and we help our e-commerce clients to inform and remind customers that the business is on or near their route. With Waze Ads, we help our clients to gain a deeper understanding of their customers with a managed solution for brands.

KelkooGroup
Kelkoo is a London based CSS provide company, and it is MarketingLens’s intelligent e-commerce marketing platform partner. Together we deliver a global data-driven marketing platform connecting consumers to products, providing qualified leads to merchants and monetisation solutions.

Idiro Analytics
Idiro Analytics is our consulting and technology partner in Customer Analytics. MarketingLens and Idiro together use the latest AI and Machine Learning advances to predict customer behaviour and leverage analytics to deliver an ROI.

Fivetran
Fivetran is our consulting and technology partner – together, we automate marketing reporting by importing data from all your marketing sources. Collect marketing data into your own Google BigQuery.
Seamlessly transfer data from all main marketing platforms to wherever you need it – data warehouses, data lakes, BI tools, internal databases.