MarketingLens
Leadership

MarketingLens is proud to have an executive team of Senior Ex-Google, Ex-Facebook, Ex-Oracle & Ex-Accenture digital experts. We have several decades of combined experience in the field of digital marketing strategy, data analytics and international project management.

Berti B.

Digital Lead – CEO

Berti worked with Google for over 5 years as a Senior Marketing Project Manager. He oversaw and supported various VIP clients across the E-commerce & FinTech industries, including Paypal, Regis, IBM, Microsoft, Oracle and some of the largest banks and fintech clients in Europe. Fun fact: he is an avid chess fan as it helps with strategic thinking.

Balazs V.

Head of Marketing Science – Partner

Balazs lives and breathes analytics, ever since his PhD in the field of data science (back when the term “data science” had not been coined yet – it was called “data mining”). He previously worked as an analytics expert in Accenture, and has since led dozens of data analytics & predictive modelling projects. He currently oversees all our marketing analytics, machine learning, tracking and measurement and attribution projects.

Steven K.

CTO – Partner

Steven has over 20 years of experience in web design, computer programming, managing development teams and customer service.

Mihai S.

Head of Tracking, Measurement and Attribution

Mihai is a senior expert in digital marketing with over 15 years of experience, with strong track record in leading teams, international projects and multi-million dollar advertising budgets. He has helped numerous companies to achieve and measure digital marketing success through advanced tracking, measurement and attribution. He has advised clients (among others) such as: Booking.com, Uber, Trivago, TUI Travel, Holidays Extra and Hilton.

Our Origin
and mission

MarketingLens’ origin is based in Dublin, Ireland, commonly referred to as the Silicon Valley of Europe, as you can find the industry-leading tech firms here. And this is precisely what MarketingLens’ foundation is built on. Our team understands the details and particulars of Digital Marketing Strategy and Advertising across Google, Facebook, Bing, LinkedIn, Snapchat, Viber, TikTok and more.

Laser focus on the Customer

We partner with leading international brands