MarketingLens
Leadership

MarketingLens is proud to have an executive team of Senior Ex-Google, Ex-Facebook, Ex-Oracle & Ex-Accenture digital experts. We have several decades of combined experience in the field of digital marketing strategy, data analytics and international project management.

Berti B.

Digital Lead – CEO

Berti worked with Google for over 5 years as a Senior Marketing Project Manager.
He oversaw and supported various VIP clients across the E-commerce & FinTech industries, including Paypal, Regus, IBM, Microsoft, Oracle and some of the largest banks and fintech clients in Europe. Fun fact: he is an avid chess fan as it helps with strategic thinking.

Balazs V. Ph.D

Head of Marketing Science – Partner

Balazs has more than a decade’s worth of experience in analytics, data science and machine learning engineering, having spent most of his time in the consulting sector, helping various types of clients. He previously worked in both large firms like Oracle and Accenture and boutique consulting companies like Idiro Analytics, before joining MarketingLens to build their data analytics department. Balazs now specializes in digital and online focused analytics solutions, and currently oversees all our marketing analytics, machine learning, tracking and measurement and attribution projects.

Akos K.

COO – Partner

Akos is the project leader, who has had the privilege of working in many areas of business over his 20 years of experience. He has gained experience mainly in banking, financial markets and has managed development and sales projects.

Steven K.

CTO

Steven has over 20 years of experience in web development, computer programming, managing development teams and customer service. Steven also has vast experinence in server operations and Linux environments.

Mihai S.

Head of Tracking, Measurement and Attribution

Mihai is a senior expert in digital marketing with over 15 years of experience, with strong track record in leading teams, international projects and multi-million dollar advertising budgets. He has helped numerous companies to achieve and measure digital marketing success through advanced tracking, measurement and attribution. He has advised clients (among others) such as: Booking.com, Uber, Trivago, TUI Travel, Holidays Extra and Hilton.

Angela B.

HR Business Partner

Talent recruitment and acquisition professional with experience developing and executing recruiting plans within both agency and in-house settings. Highly adept at sourcing, screening, interviewing and on-boarding skilled candidates to meet the company’s recruitment needs. Creatively source high-caliber candidates by leveraging recruiting software, social media, cold calling and employee referrals. Specialist in the arena of professional networking and highly proficient in sourcing the best talent for any given role.

Botond T.

Head of Machine Learning

Botond has a Masters Degree in Machine Learning and AI from TU Dublin, Ireland. He has more than 8 years experience in the Financial Sector in Data Management, Analytics and Data Visualization. His hobby is his work, building and training Deep Learning Models in his free time, analyzing the world.

Our Origin
and mission

MarketingLens’ origin is based in Dublin, Ireland, commonly referred to as the Silicon Valley of Europe, as you can find the industry-leading tech firms here. And this is precisely what MarketingLens’ foundation is built on. Our team understands the details and particulars of Digital Marketing Strategy and Advertising across Google, Facebook, Bing, LinkedIn, Snapchat, Viber, TikTok and more.

Laser focus on the Customer

We partner with leading international brands