Marketinglens tracking-and-measurement-hero

Tracking & Measurement

You can’t improve what you can’t see. Get accurate data. Make better decisions. See clearer results.

Book a free strategy call
Book a free strategy call

Most marketing teams don’t suffer from a lack of data, they struggle with knowing what to do with it. Whether you’re running campaigns, optimising websites, or presenting to leadership, your tracking setup either builds confidence or breaks it.

At MarketingLens, we help you set up, clean up, and make sense of your digital analytics. From GA4 and e-commerce tracking to server-side tagging and BigQuery, we’ll make sure your data gives you answers, not more questions.

Awareness and Brand Consideration

Why Tracking and Measurement Matter

Good decisions rely on good data. But most teams are dealing with platform gaps, inconsistent tracking, and dashboards that don’t tell the full story. It slows everything down and leads to guesswork.

You need clean tracking when:

  • Your reports are missing conversions or campaign attribution

  • You’re preparing to scale and need better visibility before increasing spend

  • You want to prove the value of your marketing with actual numbers

  • You’re managing multiple platforms that don’t speak to each other

  • You’re under pressure to move toward cookieless measurement

Our job is to give you the tools, systems, and clarity to feel confident about the next step and the one after that.

Our Approach to Tracking and Measurement

We keep the process simple and collaborative. You bring your questions, pain points, and platform access. We bring a structured plan, clean implementation, and the ability to translate complex data into clear insight.

Setup and configuration

We handle the tech setup for GA4, Tag Manager, e-commerce platforms, and apps, all built to your needs, not just default settings.

Custom dashboards

You’ll get reports tailored to your business, not just a sea of metrics. We build views that actually help you decide what to do next.

Conversion and e-commerce tracking

Track what matters: revenue, form fills, downloads, and user actions. We tie it all together with your paid campaigns so nothing is missed.

Segmentation and remarketing

Use analytics data to power smarter targeting in Google Ads, Meta, and beyond, based on real user behaviour, not assumptions.

Training and ongoing support

We don’t disappear after setup. We teach your team how to use the tools and stay on top of performance, month after month.

Cookieless and server-side options

We support platforms like Matomo and Adobe, and we can configure server-side tagging for privacy-first tracking.

What We Help You Track (and Why It Works)

We work across websites, apps, e-commerce platforms, and back-end systems to bring everything into one strategic view. No more data chaos or stitched-together spreadsheets.

Web measurement

  • GA4 and Google Tag Manager setup

  • Custom tracking for form fills, pageviews, e-commerce, and micro-conversions

  • CRO-focused tagging for A/B testing and funnel analysis

  • Integration with Google Ads, Meta Ads, and CRM platforms

App measurement

  • Event tracking frameworks for mobile apps

  • User flow and cross-sell journey mapping

  • Reports on usage patterns and in-app actions

  • Ongoing analysis and interpretation for product and campaign decisions

BigQuery and data lakes

  • Export GA4 data to BigQuery

  • Connect third-party platforms to create a unified view

  • Establish low-cost, scalable data lakes for long-term reporting

  • Support server-side tracking and privacy-focused setups

Awareness and Brand Consideration

When to Prioritise Tracking and Measurement

This service is especially valuable if:

  • Your campaigns are underperforming and you’re not sure why

  • You’re setting up or migrating to GA4 and want it done right

  • You’ve outgrown basic analytics and need deeper reporting

  • You’re preparing investor decks or quarterly reports

  • You need one source of truth across all marketing efforts

Let’s Fix Your Tracking, Once and For All

Book a free strategy call. We’ll review your current tracking setup, flag what’s missing or misfiring, and show you what a clean, dependable measurement system can unlock for your team.

Smart marketing starts with clear measurement.

Book a free strategy call

Where Data Meets Decisions