Awareness and Brand Consideration
Marketing starts before your customer is ready to act.
You can have the best product, a fast website, and conversion-focused campaigns, but if people don’t know you exist, none of that matters. Awareness and brand consideration are how you show up early, shape perception, and earn attention before anyone is ready to buy.
At MarketingLens, we help businesses build visibility that leads somewhere. This work supports growth over time (not just in the moment) by helping you show up with purpose and intention.
Why Awareness Matters Now
Many brands only start thinking about awareness when performance starts to dip. But by that stage, you’re reacting, not leading.
Awareness campaigns are most effective when they’re part of your growth plan from the start, especially when:
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You’ve squeezed everything you can from bottom-funnel campaigns
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Competitors are bidding on the same terms and crowding your space
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You’re launching a new product that people don’t associate with your brand yet
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You’re entering a new region and need to build credibility and recognition
Strong awareness campaigns do more than boost reach. They help you improve branded search, strengthen your funnel, and set up better results across the board.
How We Make Awareness and Brand Consideration Work
We don’t run awareness campaigns just to fill space. Every decision, from platform to creative, is grounded in strategy and tied to long-term business goals.
Audience-first planning
We map out who needs to hear from you, what matters to them, and where they’re already paying attention.
Channel mix that matches the message
From Google Display and YouTube to Meta and programmatic placements, we choose platforms that fit your audience and campaign goals.
Messaging that holds attention
We help you show up with positioning that lands. Not just what you do, but what it means to the people you’re trying to reach.
Metrics that show the real picture
We track more than clicks. Branded search, top-funnel engagement, and campaign lift; the things that reflect actual impact, not just exposure.
When to Focus on Awareness and Brand Consideration
This service is especially useful when:
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Launching a new product or offer
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Entering a new market or audience segment
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Building credibility in a competitive space
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Prepping for a major seasonal push or strategic rollout
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Strengthening performance by growing early-stage interest
We build awareness campaigns across the platforms your audience already uses.
From global giants to regional specialists, we choose channels based on what fits your goals, not just what’s trending.
Want to Build Awareness and Brand Consideration That Works?
Book a free session with our team. We’ll look at your current visibility, highlight where you could expand your reach, and share how we’d approach a brand-building campaign that supports both your short-term and long-term goals.
Get in touch today to schedule your free strategy consultation.
BERTI B.
Head of Digital
Where Data Meets Decisions