Purchase Consideration
Marketing that moves people from research to readiness.
You’ve earned their attention. Now it’s time to help them decide.
The purchase consideration stage is where prospects start weighing their options. They’re comparing, researching, and narrowing down. This is the moment to be useful, visible, and persuasive, without pushing too hard.
At MarketingLens, we help marketing teams turn curiosity into commitment. This is where strategy, creative, and data come together to guide potential customers toward action, even if they’re not quite ready to convert.
Why Purchase Consideration Matters
Many brands hit a wall after their awareness campaigns. Others stay too focused on the bottom of the funnel. The real growth potential sits in the middle, but only if you know how to work it.
This stage is especially powerful when:
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You’re targeting high-value buyers in a long decision cycle
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Your bottom-funnel campaigns are tapped out or over-saturated
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Competitors are winning attention with smarter content or targeting
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You’re launching a product that requires education or differentiation
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You’re seeing traffic but not enough mid-funnel engagement
Done right, purchase consideration campaigns bridge the gap between interest and intent. They reduce decision friction, boost conversion quality, and stretch your paid media budget further.
How We Make Purchase Consideration Work
We don’t throw ads at the middle of the funnel and hope for the best. Our approach to consideration campaigns is grounded in audience insight, content strategy, and a unified measurement setup that tracks what actually works.
Audience-first targeting
We go beyond basic lookalikes. Using CRM data, search behaviour, and in-platform signals, we build layered audiences that reflect real buying intent.
Keyword and content strategy that reflects research mode
From high-intent product queries to broader “how to choose” search terms, we tailor your paid search and SEO to meet people where they are.
Creative that builds confidence
Customer testimonials, explainer videos, comparison pages, and everything in between. We develop assets that reduce doubt and support decisions.
Cross-channel activation with tight tracking
From Google to YouTube to Meta and LinkedIn, we activate channels that match your buyers’ habits, with server-side tracking and clean attribution across the board.
When to Prioritise Purchase Consideration
This service is especially valuable when:
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You’re seeing high traffic but low conversions
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You’re launching a complex or high-value product
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You’re in a competitive market with brand parity
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You want to reduce reliance on discounts or aggressive sales tactics
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You need to stretch your top-of-funnel investments further
This is where your marketing earns its keep. Not by shouting louder, but by showing up smarter.
Channels That Work in the Consideration Phase
We tailor campaigns across platforms based on how your audience researches, not just where they scroll.
From high-intent Google campaigns to in-feed video explainers, we help you own the moments that matter.
Ready to Turn Purchase Consideration into Conversions?
Book a free strategy session with our team. We’ll review your current funnel activity, highlight where you’re losing momentum, and show you how a well-built consideration campaign can set up stronger sales and smarter growth.
Data-backed. Outcome-focused. Built around your buyer.
Get in touch today to schedule your free strategy consultation.
BERTI B.
Head of Digital
Where Data Meets Decisions