Grow Online and Offline Sales
Build campaigns that drive action and prove ROI.
You’ve built awareness. You’ve earned consideration. Now it’s time to convert.
This stage of the funnel is where every click counts and where a strong, data-backed approach can turn browsers into buyers across both online and offline touchpoints.
At MarketingLens, we help marketing teams turn intent into outcomes. Whether your goal is sales, leads, bookings, or footfall, we design conversion-focused strategies that protect your brand, stretch your ad spend, and deliver measurable growth.
Why Conversion Strategy Matters Now
It’s easy to assume that if someone’s searching for you, they’re ready to buy. But even bottom-funnel activity needs strategy. Poor segmentation, weak tracking, or generic remarketing can all undercut performance and waste budget.
A strong conversion strategy is especially valuable when:
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Competitors are bidding on your brand terms
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Product search intent is high, but your conversion rates are flat
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You want to prove ROI across both online and offline channels
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You need to coordinate search, remarketing, and sales enablement
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You’re ready to scale, but can’t afford inefficiency
This is where smart structure pays off and where we help clients tighten their funnel, increase efficiency, and remove friction from the path to purchase.
How We Make Online and Offline Sales Work
Our conversion-focused services aren’t just about clicks. They’re about giving your most interested prospects every reason (and every opportunity) to take action, whether that’s online or in person.
Brand protection through segmented keyword strategy
We start by locking in your brand terms, protecting you from competitor bidding and ensuring your highest-intent searches land with you.
Tiered product keyword planning
We analyse and group product keywords by likelihood to convert, from exact-match, high-converting terms to broader product interest signals.
Remarketing that respects your audience
Using first-party data where possible, we build remarketing campaigns that both follow and guide your audience. These campaigns reflect previous behaviour and match messaging to buyer stage.
Online and offline alignment
Whether your conversion happens on a website, in a booking system, or at a physical location, we help you track, optimise, and integrate it all for clear ROI.
When to Focus on Conversion Campaigns
This approach is especially useful when:
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You’ve already invested in awareness and mid-funnel campaigns
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You’re seeing strong interest, but weak sales performance
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You want to benchmark paid vs organic results
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You’re running seasonal, location-based, or product-led offers
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You need sales without relying on discounts
Conversion Channels That Work
We use the platforms your audience trusts and the ones that deliver. From branded search and product campaigns to remarketing, YouTube, Shopping, and email sync, we build cross-channel journeys that convert.
Want to Turn Intent Into Revenue?
Book a free strategy session with our team. We’ll review your current conversion flow, audit your bottom-funnel strategy, and share how we’d optimise your paid media for stronger, more consistent sales, online and off.
Segmented. Strategic. Ready to scale.
Get in touch today to schedule your free strategy consultation.
BERTI B.
Head of Digital
Where Data Meets Decisions