Custom BI and Data Solutions
Bring together what you know. Make better decisions. Improve marketing performance.
You already have valuable data, but if it’s scattered across tools, teams, or platforms, you’re likely missing the full picture.
Our Custom BI and Data Solutions help you unify, structure, and activate your marketing and customer data. Whether you’re working with BigQuery, a cloud warehouse, or spreadsheets and silos, we’ll help you build systems that connect insights to action.
At MarketingLens, our analytics engineers work hand-in-hand with our digital marketing team. That means your BI setup won’t just look good; it’ll drive real-world results.
Why Custom BI and Data Strategy Matters Now
Disconnected data slows down marketing. Reporting takes too long, insights come too late, and decisions are based on assumptions instead of patterns. As acquisition costs rise and platforms shift, having a joined-up view of performance isn’t optional, it’s foundational.
This service is especially useful when:
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You’re running campaigns across multiple platforms and need one source of truth
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Your CRM, product, or transactional data isn’t linked to marketing decisions
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You’re trying to scale but lack the data structure to support it
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You want to move from reactive reporting to proactive insight
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You’re already using GA4 but need more flexible and detailed analysis
We help you turn scattered data into a structured, decision-ready ecosystem that actually supports growth.
How We Make BI and Data Work for Marketing
We don’t just plug in dashboards. We help you collect, shape, and apply your data in ways that directly support customer acquisition, retention, and ROI.
Advanced marketing insight
Merge data from paid, organic, social, and product performance to identify trends, spot opportunities, and reduce wasted spend.
Audience segmentation that drives value
Use first-party customer data to build high-impact audience segments. Automate updates and sync them with your marketing platforms using reverse ETL.
Engagement analytics, your way
Break free from tool limitations and analyse web and app behaviour using your own questions, filters, and logic, not someone else’s defaults.
Customer journey mapping across channels
Track behaviour across web, app, offline, and call centre touchpoints. Understand how customers move between channels before they convert.
When to Focus on BI and Data Strategy
This service is especially valuable if:
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You’re scaling and need cleaner insight to manage spend
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You’ve outgrown standard platform reporting
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Your marketing team is spending too much time building reports manually
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You’re investing in personalisation or automation and need better data
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You want to make better use of the customer data you already have
We Build BI Systems That Fit Your Tools
From lightweight setups to full-scale cloud infrastructure, we help you build a BI system that meets you where you are and grows with you.
Personalisation readiness
We support dynamic content targeting on web and app, even if you’re not using a CDP. If you already have one, we’ll help you use it more effectively.
Google BigQuery and Cloud Warehousing
We can set up BigQuery from scratch, connect your marketing and sales data, or help you migrate from on-premise systems to the cloud.
Cookieless analytics support
If you’re planning for a post-cookie future, we can help you integrate Matomo, Adobe Analytics, or server-side solutions.
Want Your Data to Start Working Harder?
Book a strategy session with our team. We’ll review your current analytics setup, identify where data is being lost or underused, and outline a roadmap to build a BI system that supports smart, scalable marketing.
Where Data Meets Decisions
Get in touch today to schedule your free strategy consultation.
BERTI B.
Head of Digital