Optimising Google Ads for Higher ROI: Tradewind Finance
Financial Services | Region: Middle East, Europe, America Google AdsCRM data%
Increase in conversions
%
Increase in web traffic
Lower CPC and improved Quality Scores
The Challenge
Tradewind Finance, a global provider of financial solutions, needed to improve the efficiency of its Google Ads campaigns. Budget allocation wasn’t aligned with market potential, tracking was limited, and most campaigns were run only in English despite having a Spanish website. These gaps meant missed opportunities to reach the right audiences, higher costs, and weaker overall ROI.
The Approach
MarketingLens worked with Tradewind Finance to build a stronger, data-driven advertising strategy:
- Campaign Optimisation: Refined targeting, negative keyword management, and overall campaign structure to improve efficiency.
- CRM Data Integration: Linked Google Ads with CRM systems to connect campaigns to business outcomes.
- Dedicated Account Management: Senior account managers provided ongoing optimisation and insights.
- Performance Reviews: Monthly campaign reviews and quarterly business reviews ensured continuous improvement.
The Results
The new approach delivered measurable improvements across key metrics:
- +20% website traffic from more effective targeting
- +25% conversion growth through better optimisation
- Lower CPC and higher Quality Scores, making ad spend more efficient
Why Choose MarketingLens as Your Google Ads Agency?
At MarketingLens, we combine platform expertise with data-driven insights to design campaigns that deliver real results. We partner with clients only when we’re confident we can help them succeed and then bring the tools, people, and processes to make it happen.
Ready to make your ad spend work harder?
Where Data Meets Decisions
Get in touch today to schedule your free strategy consultation.
BERTI B.
Head of Digital