Case Studies
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Optimizing E-Commerce Strategy Balancing Organic and Paid Search
Optimizing E-Commerce Strategy: Balancing Organic and Paid Search E-CommerceProblem Desire to understand organic and paid search cannibalization Questions about which keywords perform better in paid ads vs. organic Aim to optimize campaigns based on this analysis...
Global Expansion Strategy: Leveraging Google Ads for Mobile App Market Penetration
Global Expansion Strategy: Leveraging Google Ads for Mobile App Market Penetration AppsProblem Challenges in optimizing budget for global market expansion Tight budget constraints for advertising in multiple countries Google Ads reports insufficient for detailed...
Maximizing B2B Online Store ROI: Integrating Ads-to-Sales Data for Strategic Insights
Maximizing B2B Online Store ROI: Integrating Ads-to-Sales Data for Strategic Insights Business to BusinessProblem High-value product sales mostly occurring offline Difficulty in assessing the efficiency of Google Ads campaigns Need to compare campaign costs with...
Transforming Customer Experience in a Western European Bank with Marketing Decisioning Platform
Transforming Customer Experience in a Western European Bank with Marketing Decisioning Platform Banking & InsuranceProblem Sought improvement in online customer experience Aim to enhance digital channel adoption Had established customer contact practices using ML...
Revolutionizing Digital Marketing Analytics at Leading Central European Bank
Revolutionizing Digital Marketing Analytics at Leading Central European Bank Banking & InsuranceProblem Market dominance but high digital marketing expenses Major market share, yet significant online competition Costumers extensively comparing banking products...
Navigating GA4 Transition: Data Pipeline Migration for an Online Insurance Store
Navigating GA4 Transition: Data Pipeline Migration for an Online Insurance Store Banking & InsuranceProblem Required a transition to GA4 while maintaining critical reports High advertising spend and reliance on accurate data Needed to adapt existing data pipelines...
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