Case Studies
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Optimizing E-Commerce Strategy Balancing Organic and Paid Search
Optimizing E-Commerce Strategy: Balancing Organic and Paid Search E-Commerce Case StudiesProblem Desire to understand organic and paid search cannibalization Questions about which keywords perform better in paid ads vs. organic Aim to optimize campaigns based on this...
Global Expansion Strategy: Leveraging Google Ads for Mobile App Market Penetration
Global Expansion Strategy: Leveraging Google Ads for Mobile App Market Penetration Apps Case StudiesProblem Challenges in optimizing budget for global market expansion Tight budget constraints for advertising in multiple countries Google Ads reports insufficient for...
Maximizing B2B Online Store ROI: Integrating Ads-to-Sales Data for Strategic Insights
Maximizing B2B Online Store ROI: Integrating Ads-to-Sales Data for Strategic Insights Business to Business Case StudiesProblem High-value product sales mostly occurring offline Difficulty in assessing the efficiency of Google Ads campaigns Need to compare campaign...
Transforming Customer Experience in a Western European Bank with Marketing Decisioning Platform
Transforming Customer Experience in a Western European Bank with Marketing Decisioning Platform Banking & Insurance Case Studies Problem Sought improvement in online customer experience Aim to enhance digital channel adoption Had established customer contact...
Revolutionizing Digital Marketing Analytics at Leading Central European Bank
Revolutionizing Digital Marketing Analytics at Leading Central European Bank Banking & Insurance Case Studies Problem Market dominance but high digital marketing expenses Major market share, yet significant online competition Costumers extensively comparing...
Navigating GA4 Transition: Data Pipeline Migration for an Online Insurance Store
Navigating GA4 Transition: Data Pipeline Migration for an Online Insurance Store Banking & Insurance Case StudiesProblem Required a transition to GA4 while maintaining critical reports High advertising spend and reliance on accurate data Needed to adapt existing...
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