Competitor Analysis and Benchmarking
Understand your competitive landscape, find the gaps, and act on them.
In a fast-moving market, knowing your competition is as important as knowing your own business. Competitor analysis shows you where you stand, where others are gaining ground, and how to position yourself to win.
At MarketingLens, we combine market research with digital performance benchmarking to give you a clear view of your place in the market and a plan for moving ahead.
Why Competitor Analysis and Benchmarking Matters Now
Markets shift quickly. Competitors change tactics. Audience behaviour evolves. Without a structured view of the landscape, it’s easy to miss opportunities or waste resources chasing the wrong ones.
This service is especially useful when:
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You are entering a new market or launching a new product
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You’re competing in a crowded category and need to stand out
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Your competitors seem to be outpacing you online
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You want to identify and close gaps in your strategy
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You need hard data to guide investment decisions
How We Make Competitor Analysis and Benchmarking Work
We look beyond surface-level comparisons to uncover the tactics, tools, and trends that define your competitors’ performance.
Market research and benchmarking
Measure your digital performance against industry standards and best practices to find strengths, weaknesses, and areas for improvement.
Brand visibility analysis
See how your brand is perceived and searched for in comparison to others in your market.
Keyword and search strategy review
Identify the keywords your competitors target, understand why they matter, and find opportunities to strengthen your own search presence.
Martech assessment
Analyse the marketing tools and technology your competitors are using, and discover ways to gain an advantage.
Marketing mix evaluation
Understand how competitors allocate their budgets and where there may be gaps to capitalise on.
Technical audit
Assess your website and apps for optimisation opportunities to ensure you’re delivering the best possible user experience.
Creative and ad performance comparison
Review the quality and style of your competitors’ ad creatives across Google and Facebook to inform your own campaigns.
Price comparison and benchmarking
Compare your pricing to competitor products to guide positioning and sales strategy.
Auction insights
See who you’re competing against in paid search auctions, how aggressively they bid, and how this changes over time.
Turning Analysis into Advantage
We deliver competitor research with clear explanations, meaningful context, and direct recommendations. Each analysis is linked to your business objectives so you can act with confidence and see results from the insight provided.
When to Focus on Competitor Analysis and Benchmarking
This service is ideal if:
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You want to refine your positioning in a shifting market
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You need to prepare for a product launch with a clear competitive edge
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You’re considering new channels or campaign types and want to know the competitive landscape first
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You need ongoing monitoring to stay ahead of market changes
Ready to Know Where You Stand?
Book a strategy session with our team. We’ll show you how your business compares, where the opportunities lie, and what steps to take next.
Clarity in the market means better decisions, faster.
Where Data Meets Decisons
Get in touch today to schedule your free strategy consultation.
BERTI B.
Head of Digital