![competitor analysis and benchmarking - hero Competitor Analysis and Benchmarking](https://www.marketinglens.com/wp-content/uploads/competitor-analysis-and-benchmarking-hero.png)
Competitor Analysis and Benchmarking
To know whats going on
Our digital marketing competitor analysis framework is a strategic process that helps you to identify, evaluate, and understand your rivals in the online marketplace. Digital marketing competitor analysis is crucial to stay ahead in the competitive, fast-changing online landscape. It enables you to make informed decisions and adapt your strategies, ultimately leading to improved brand visibility, uncovering untapped opportunities and increased revenue.
![Competitor Analysis and Benchmarking 1 competitor analysis and benchmarking - market research](https://www.marketinglens.com/wp-content/uploads/competitor-analysis-and-benchmarking-market-research.png)
Market research and benchmarking
Benchmark research is a comparative analysis method that measures your company’s digital performance against industry standards and best practices.
It measures your business performance against key metrics, enabling you to identify improvement opportunities and drive growth for your business.
![Competitor Analysis and Benchmarking 2 competitor analysis and benchmarking - your brand visibility](https://www.marketinglens.com/wp-content/uploads/competitor-analysis-and-benchmarking-your-brand-visibility.png)
Your brand visibility
![Competitor Analysis and Benchmarking 3 competitor analysis and benchmarking - keyword analysis](https://www.marketinglens.com/wp-content/uploads/competitor-analysis-and-benchmarking-keyword-analysis.png)
Keyword analysis
![Competitor Analysis and Benchmarking 4 competitor analysis and benchmarking - martech](https://www.marketinglens.com/wp-content/uploads/competitor-analysis-and-benchmarking-martech.png)
Martech
![Competitor Analysis and Benchmarking 5 competitor analysis and benchmarking - marketing mix](https://www.marketinglens.com/wp-content/uploads/competitor-analysis-and-benchmarking-marketing-mix.png)
Marketing mix
![Competitor Analysis and Benchmarking 6 competitor analysis and benchmarking - technical audit](https://www.marketinglens.com/wp-content/uploads/competitor-analysis-and-benchmarking-technical-audit.png)
Technical audit
![Competitor Analysis and Benchmarking 7 competitor analysis and benchmarking - creative comparison](https://www.marketinglens.com/wp-content/uploads/competitor-analysis-and-benchmarking-creative-comparison.png)
Creative comparison (strengths and weaknesses) both on Google and Facebook
![Competitor Analysis and Benchmarking 8 competitor analysis and benchmarking - price comparison](https://www.marketinglens.com/wp-content/uploads/competitor-analysis-and-benchmarking-price-comparison.png)
Price comparison/benchmarking
![Competitor Analysis and Benchmarking 9 competitor analysis and benchmarking - audition insights](https://www.marketinglens.com/wp-content/uploads/competitor-analysis-and-benchmarking-audition-insights.png)
Auction insights - what products they appear against and how aggressive they are
HOW WE DO IT
The process involves researching and comparing critical elements such as website performance, search engine optimization (SEO), social media presence, content marketing strategies, and paid advertising campaigns. Furthermore, our competitor analysis provides insights into emerging market trends and audience preferences. It also helps businesses uncover untapped opportunities, such as identifying gaps in competitors’ offerings and adjusting their marketing mix to capitalise on them.
![Competitor Analysis and Benchmarking 10 MarketingLens](https://www.marketinglens.com/wp-content/uploads/ml-logo.png)
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Making the complex digital landscape simple