Google Ads Optimisation: +122% Traffic for DroneDeploy

Software & Technology | Region: Global
Google AdsCRM Data Integration
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Why Choose MarketingLens for Your Google Ads?

At MarketingLens, we manage ad spend like it’s our own. Our team of ex-Google specialists combines deep platform knowledge with data expertise to make every click count. We do more than optimise your campaigns; we connect them to business outcomes, giving you measurable results and a partnership you can trust.

Google Campaign Management performances DroneDeploy
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The Challenge

DroneDeploy, a leader in drone mapping and 3D modelling software, needed more efficiency from its Google Ads investment. Budgets weren’t aligned to the right markets, performance was being judged mainly on trial sign-ups, and regional differences weren’t being factored in. This meant higher costs, shallow insight, and missed growth opportunities.

The Approach

MarketingLens partnered with DroneDeploy to bring structure and better data into their Google Ads campaigns:

  • Smarter Campaign Design: Rebuilt campaigns to focus spend where it could deliver the most value.

  • Full Campaign Management: Senior account managers ran day-to-day activity, keeping campaigns aligned to growth goals.

  • Connecting Ads to the Business: Integrated Google Ads with the CRM so results could be tracked against real outcomes, not just trials.

  • Continuous Reviews: Monthly and quarterly sessions to adjust targeting, budgets, and creative as the data came in.

 

The Results

This approach delivered measurable improvements across key metrics:

  • +122% website traffic from more effective targeting, opening the door to new high-value audiences.

  • +18% conversions through better optimisation, turning more trial users into paying customers.

  • -10% CPC for more efficient spend, meaning DroneDeploy could grow faster without growing budget.

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