Analysis and Benchmarking
To know whats going on
Market research and benchmarking
It measures your business performance against key metrics, enabling you to identify improvement opportunities and drive growth for your business.
Your brand visibility
Keyword analysis (competitor website)
Martech (what marketing technologies they use)
Marketing mix (similar web)
Technical audit (load speed, UX)
Creative comparison (strengths and weaknesses) both on Google and Facebook
Price comparison/benchmarking (Merchant centre)
Auction insights - what products they appear against and how aggressive they are
HOW WE DO IT
The process involves researching and comparing critical elements such as website performance, search engine optimization (SEO), social media presence, content marketing strategies, and paid advertising campaigns. Furthermore, our competitor analysis provides insights into emerging market trends and audience preferences. It also helps businesses uncover untapped opportunities, such as identifying gaps in competitors’ offerings and adjusting their marketing mix to capitalise on them.
Making the complex digital landscape simple