Google Analytics 4 migration
Don’t drive blind:
keep an eye on the traffic beyond July 2023.
Until Google Analytics Universal will stop processing data
Don’t wait. You’ll need a rearview mirror to compare seasonal and month-on-month data when the free version of Universal Analytics is sunsetted in July 2023. Migrating now also gives you time to reconcile numbers between the two versions and to get used to the new data and report structure.
It is not enough to just “switch on” GA4 or let Google automatically create it for you. It has to be configured properly and all the tags need to be in place. Until you do that, you are losing data every single day.
Ensure a smooth transition and start collecting data with Google Analytics 4 now.
HOW migrate to GA4?
Migrating to GA4 is necessary to ensure that you have access to accurate and complete user behaviour data, and to continue using conversion and audience data in Google Ads.
End-of-life of Universal Analytics
No data migration
New platform and logic
Impact on Google Ads
BigQuery integration out-of-the-box
You can put user behaviour data on steroids. The event-level GA4 data in Bigquery allows you to overcome pretty much all the limitations of the GA4 frontend, enabling in-depth analysis of your traffic and visitors, creating powerful custom reports and dashboards, building data pipelines and even machine learning models. Previously, this feature was only available with an expensive GA360 subscription, now it is free.
Why migrate to GA4?
We conduct a comprehensive audit of your existing Universal Analytics configuration, document the required events and their tracking methods, datalayer elements, property settings, custom dimensions, and metrics. We size the work and give you a quote.
We create a tracking and measurement plan tailored for your website / app.
3. Datalayer setup
We update the datalayer to underpin a robust and holistic measurement approach that tracks events consistently and with low maintenance.
4. Implement GA4
We set up the event tracking according to the measurement plan, preferably using Google Tag Manager.
5. Configure GA4
We configure the properties according to best practices and tailored to the measurement plan. We also establish the links to other platforms such as Google Ads or Search Console.
6. BigQuery export
We set up the data export to BigQuery, which takes web and app analytics to a whole new level. The data export is free and the storage cost is negligible. This enables the creation of powerful custom dashboards after a few months, when enough data has been collected.
Making the complex digital landscape simple