E-Privacy & GDPR Diagnostics

Identify risks, fix issues, and meet privacy standards with confidence.

Privacy regulations are strict, and the consequences for ignoring them can be expensive, both financially and for your reputation. The ePrivacy Directive (the “Cookie Law”) and the General Data Protection Regulation (GDPR) apply to any company operating in or serving customers within the EU. They require clear communication about how you collect and use data, along with transparent consent processes.

At MarketingLens, we apply our marketing and analytics expertise to identify common compliance issues and give you clear, practical steps to address them before they become a problem.

Why Awareness Matters Now

Regulators are actively enforcing privacy laws, and even smaller businesses are facing scrutiny. Beyond avoiding fines, compliance shows customers that you take their privacy seriously, which can be a competitive advantage.

This service is especially useful when:

You collect data through cookies, tracking, or analytics tools
You run paid advertising or use retargeting platforms
Your website serves EU-based visitors or processes their data
You haven’t reviewed your cookie and privacy setup in the last 12 months
You’re launching new marketing technology or analytics systems

How We Make E-Privacy & GDPR Diagnostics Work

Our audits replicate the checks a regulator or complainant would perform, starting with what’s visible from the outside and optionally extending into deeper reviews of your tools, settings, and processes.

Initial audit and scorecard

We assess your site’s privacy compliance without needing system access. This includes a pass/fail scorecard highlighting common issues seen across websites.

Guidelines and best practice explanations

We explain the relevant regulations and outline what each requirement means for your setup.

Tailored recommendations

You’ll receive actionable steps specific to your website and technology stack.

Items for further investigation

We flag any areas that may require deeper technical review or legal input.

Deep-dive audit option

If needed, we review your marketing and analytics tools, platform configurations, and relevant processes to identify potential compliance gaps.

What We Review

Compliance of cookie banners with EU guidelines
Behaviour of cookies and trackers before and after consent
Transparency of data collection and tracking technology disclosures

Practical Expertise, Not Legal Advice

We are marketing and analytics specialists who understand how privacy requirements intersect with digital tools. Our recommendations address the most common compliance issues, many of which can be resolved quickly. For complex legal interpretations, we can connect you with trusted privacy law partners.