Maximizing B2B Online Store ROI: Integrating Ads-to-Sales Data for Strategic Insights
Business to Business
Case Studies
Problem
High-value product sales mostly occurring offline
Difficulty in assessing the efficiency of Google Ads campaigns
Need to compare campaign costs with actual sales value
Solution
Established data linkage between Google Ads and CRM system
Identified originating campaigns for leads
Set up data ingestion from both Google Ads and CRM to BigQuery
Refined and transformed data for comprehensive analysis
Utilized SQL for data combination, including foreign exchange rates
Visualized data in Power BI for in-depth analysis
Results
Provided a clear view of regional performance
Identified how well each country was performing in sales
Enabled quick identification of underperforming accounts
Facilitated strategic decision-making based on sales data
MarketingLens Digital needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
Making the complex digital landscape simple