Digital Marketing Agency MarketingLens 1

Medior / Senior Performance Marketing Specialist job (Hungary)

Are you interested in working on cutting-edge performance marketing campaigns with some of the top ex-Google experts in the industry? MarketingLens are looking for a data-driven, talented Medior or experienced Senior Performance Marketing Specialist – with native Hungarian language skills and a minimum 3-5 years experience in PPC – to join the team. The candidate must be resident in the EU (we do not sponsor any visas at this time) with valid work permits and permissions.

Your future colleagues at MarketingLens

See who you will work with

MarketingLens Berti Google Oracle expert

BERTI B.

CEO & Head of Digital

MarketingLens Balazs Oracle Accenture expert

BALAZS V. PH.D

Head of Marketing Science

ELY L.

Head of Product & Growth Strategy

PETRA D.

Performance Marketing Team Lead

More about the leadership team

We are looking for a talented Medior / Senior Performance Marketing Specialist with a sharp mind!

This role will suit an analytical performance marketer with a demonstrated minimum 3-5 years experience in Google Ads campaign management. This role requires a strong understanding of Google Analytics 4, Google Ads, conversion tracking and campaign optimisation, as well as Google Ads Editor capabilities.

The ideal candidate will also have some knowledge of GTM and Meta Ads campaign management. Candidates who have additional experience in connected areas of the digital marketing ecosystem (SEO, WordPress/Shopify, email marketing, CRM management, etc.) will have a clear advantage in the hiring process.

KEY RESPONSIBILITIES

Planning, setup, management and reporting of PPC campaigns, managing tracking & client relations

Manage a portfolio of our clients performance marketing campaigns, including setup, optimisation, and reporting.
Monitor and report on PPC and paid online advertising campaigns, mostly Google Ads and Meta ads.
Research other paid ad options to identify the best fit for the client’s business goals.
Optimisation, day-to-day management of Digital Marketing campaigns (bidding, audiences, ad text, etc).
Conduct in-depth website audits (CRO)
Identify conversion rate optimization possibilities and conversion path issues.
Ensure campaigns are tagged appropriately and that data is absorbed into an effective test-and-learn strategy to continually improve results.
Research and recommend creative and innovative digital campaign tactics and experiences based on data and insights, keeping abreast of market changes and trends.

Campaign & Ad Reporting

Prepare monthly reports to clients on marketing metrics and performance KPIs to understand the health of campaigns.
Build, monitor, and optimise Google Ads, Meta Ads, and other paid platform campaigns.
Utilize 1st party customer match list implementation and segmentation.
Adjusting strategy and understanding nuance between e-commerce and lead generation campaigns, including implementing 3rd party CRM integrations (offline conversion tracking).

CORE COMPETENCIES

Customer Driven: You are a custodian of your customer’s business. We can’t succeed if our customers don’t succeed first
As Simple As Possible: Especially when it comes to communicating with the team and with clients, you are able to explain abstract and complex systems in a quick and easy to digest manner. This means focusing on goals and outcomes, rather than vanity metrics and technical details.
Dedication to Excellence: You are a dedicated expert, who continuously strives to create something exceptional with our customers. This includes humility and hunger to learn new things and test new ideas.

QUALIFICATIONS & REQUIREMENTS

3-5 years’ experience in performance marketing and PPC advertising.
A very sharp mind – able to process a lot of information and data and synthesize them
The ability to keep a strategic overview and see growth opportunities in your campaigns.
Proven Experience managing Google- and Meta Ads campaigns (+LinkedIn, TikTok).
Experience using Google Analytics GA4.
Dependable, organised, and a team player.
Excellent communication skills in English. Native Hungarian language skills are also a must-have!
Understanding of PPC Ads reporting and implementation.
Experience in marketing analytics and tracking campaign performance.
GTM implementation and management experience will be a distinct advantage.

ADVANTAGES

Looking beyond the PPC universe, having a holistic view of the digital marketing toolbox for any business goal
Offline conversion tracking proficiency
1st data collection and activation strategy experience, understanding EU GDPR requirements for advertisers
Any experience working with different CMS (tracking): WordPress, Shopify, Woocommerce).

WHAT WE OFFER

Full-time employment contract (no freelancer or subcontractor contract possible)
Highly professional work environment
A secure, stable, long-term employment at a Hungarian agency that is despite very different from all other Hungarian agencies (being an Irish agency ;-))
Ongoing support and training from super senior colleagues in the field of Performance Marketing, Data Science and Digital Analytics for your continuous professional growth (ex-Google, ex-Oracle etc)
A strict selection of both Hungarian (and international) clients in B2B, B2C, lead generation and e-commerce
High-standard work ethics and company culture, mutual respect and a strict work-life balance
Clear priorities and goals for your daily work
100% home office based on your preferences
Flexible working hours (within reasonable time windows)
European level compensation package, scalable based on your performance
As an entry salary for a Senior Professional we offer a minimum of 800k huf monthly net salary right after the 3-month trial period – willing to pay more in case of overqualification
A growth opportunity both in tasks and compensation package toward the management of our International Clients (worldwide performance marketing campaigns and complex digital growth strategies).