Consideration

Mobile App Marketing Agency

Looking for an experienced Mobile App Marketing Agency?

You are in the right place.

We have many years of experience in mobile app advertising (performance marketing) and we provide outstanding support to our clients with their overall mobile app marketing strategy, including data- and digital analytics solutions.

Our results in mobile app marketing

Case study: Mobile app marketing of a language learning application

The challenge

Launch and grow a new, language learning mobile application in international (export) B2C markets with such established brands as Duolingo.

Business concept: freemium (free usage possible with time limitation) with in-app purchase of 1-month, 2-month, 12-month and lifetime subscriptions.

The approach

We created a realistic 12-months growth strategy for our client and defined Google Ads as our main app marketing channel (besides App Store SEO and minimal Apple search ads). We built the necessary, detailed measurement and data solutions to be able to evaluate both product and Google Ads campaigns performance. Handling the iOS 14.5 and ATT introduction challenges with proper actions (SKAN schema setup) and build up the methodology for campaign testing and the evaluation of results, including incrementality testing. Building google ads campaigns tailored to our clients business model.

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Honest partnership for optimal app marketing

For the business success of any mobile app internationally, the product developer (our client) and the performance marketing agency (MarketingLens) have to work together closely. The agency must get as much information about the product itself as possible, see product performance clearly to be able to optimise the mobile app advertising campaigns for best results.

The results

  • Our strategic Google Ads optimization delivered a remarkable 2x return on ad spend (ROAS) in just the first month, doubling our client’s initial investment.
  • Through consistent refinement and data-driven tactics, we increased the ROAS to an impressive 14x by the twelfth month, achieving a minimal cost-to-revenue ratio of 6.7%. 
MarketingLens digital marketing case study Xeropan

Why choose MarketingLens as your mobile app marketing agency?

We can support you during the implementation of the necessary measurements before spending any money 

We are fully aware of the iOS app measurement challenges and all GDPR requirements to keep you safe from EU fines

We have an in-house data team for tailor-made data collection and analytics solutions incuding essential data dashboards to support business decisions

We are ex-googlers and senior specialists to build the most effective google app campaigns for you mobile application

We aim to understand your business and have more than 10 years of experience in almost every industry, supporting international clients

We offer you a transparent and honest partnership and will evaluate your business model for viability and will contract you only in case we really think your business goals are realistic, achievable and we are the right partner for you.

Your Google Expert Team

  • Custom Strategies & Breakthrough Results.
  • Automated processes ensure efficient workflows.
  • Dedicated teams (3-6 experts) provide focused attention.
  • Transparent dashboards with clear KPIs empower collaboration and track progress towards your goals.
  • We combine deep industry knowledge, media expertise, and platform mastery to craft customer-centric marketing.
MarketingLens Berti Google Oracle expert

BERTI B.

CEO & Head of Digital

MarketingLens Balazs Oracle Accenture expert

BALAZS V. PH.D

Head of Marketing Science

MarketingLens Ely Google expert

ELY L.

Head of Product & Growth Strategy

We partner with leading brands

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