Tracking & Measurement
To know what’s going on
You have to collect data
WHY CHOOSE MARKETINGLENS?
Our team is made up of highly qualified experts, some of whom have previously worked at top technology, consulting and unicorn start-up companies. We have seen Google and Facebook measurement from the “inside” and bring cutting edge knowledge, staying on top of the latest developments.
- Analytics & tagging setup and configuration
- Advanced ecommerce tracking
- Custom reports and dashboards in your analytics tool of choice
- Data analysis and interpretation, regular reports with insights and recommended actions
- Conversion tracking for leads and/or sales
- Leverage conversions for customer acquisition audience segmentation for remarketing
- Website and conversion rate optimization, A/B testing
- Training and support
- Event tracking framework design
- Mapping out customer journeys for app utilisation and up- & cross-sales within app
Custom reports and dashboards in your analytics tool of choice Data analysis and interpretation, regular reports with insights and recommended actions Documentation Training and support
Export and analysis in BigQuery
- Create a Bigquery project and export of raw Google Analytics 4 data
- Adding data transfers from any marketing data source based on your needs, using native data transfers in BigQUery or third party connectors
- Establishing marketing data lake
- Negligible storage and querying cost, unlocks tremendous value
How we work
Make the most of your web and app traffic. Get enhanced reports and deeper insights utilizing back-end data and custom-made dashboards.
Digital Analytics platform setup and configuration
We handle all the technical complexity to implement a digital analytics platform via Google Tag Manager. We’ll ask you a bunch of easy to understand questions so you can customize the configuration to your specific needs to drive success. Given the platform limitations we ll make sure to leverage it to the maximum extent.
Custom reports and dashboards
Data analysis and interpretation
Provide your monthly reports and insights to enable you to understand what is happening on your website and recommended actions or potential investigation.
This service would involve setting up and the tracking goals and conversions in Google Analytics, such as tracking form submissions or e-commerce transactions and importing them into Google Ads
Leverage Conversions for Traffic Acquisition purposes
import Conversions in Google ads
Remarketing and Audience Segmentation
Training and support
Making the complex digital landscape simple