The Challenge

An app brand wanted to expand into new international markets, but their advertising budget was spread thin across multiple countries. Standard Google Ads reports didn’t provide the depth they needed to see which regions were delivering growth and which ones were draining budget. Without clearer insight, global expansion felt like guesswork.

The Approach

MarketingLens built a measurement system that gave the brand full visibility into campaign performance:

• Conversion Tracking: Captured real purchase conversions accurately across markets.

• Unified Data View: Connected Google Ads data into a central environment for analysis.

• Custom Dashboards: Delivered easy-to-use reports showing geographic performance and spend efficiency.

• Ongoing Optimisation: Provided guidance on how to adjust campaigns based on regional results.

The Results

The new system gave the brand confidence to scale globally:

• Smarter geographic decisions, with clear insight into which countries drove higher or lower product sales.

• +130% ROI, achieved without reducing ad volumes, proving campaigns could be both scalable and profitable.

• Flexible budget planning, as the team could now adjust spending confidently based on real performance.

For this client, global growth no longer meant spreading the budget thin, it meant investing where results were strongest.