We partner with leading brands

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Ipon

Ipon is one of Central and Eastern Europe’s largest e-commerce retailers, offering over 100,000 tech and computer products across six countries. As they expanded internationally, they needed a reliable way to measure performance and compete across multiple markets.

MarketingLens built a complete export strategy, rebuilt their analytics and tracking setup, and managed targeted SEO, CRO, and paid campaigns.

With stronger infrastructure and smarter targeting, Ipon continues to grow across borders with confidence.

Outcome: Expanded across six markets with a 360° digital strategy they can measure.

MarketingLens Clients Extreme Digital background

Extreme Digital by Emag

Extreme Digital sells over a million products in seven countries, running high-stakes campaigns for global brands like Apple, Samsung, HP, and Xiaomi. With so many markets and major events, from Black Friday to Cyber Monday, they needed campaigns that could scale without waste.

MarketingLens became part of their team, managing all campaigns and refining audience targeting, competitor analysis, and pricing strategies.

Within the first year, ROI increased by 40%, and sales during peak events reached new records.

Outcome: 40% ROI lift in year one, record-breaking sales on Black Friday and Cyber Monday.

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Xeropan

Xeropan is a gamified language learning app created by teachers, later recognised by Google as one of the top nine startups in its Accelerator programme. Their challenge was scaling globally while keeping ad spend efficient.

MarketingLens managed their app campaigns across Google, social, and mobile platforms, while building advanced measurement systems.

Within a year, Xeropan hit 100% ROAS and grew to 1.5 million active users in 160 countries, available in 17 languages.

Outcome: 1.5 million active users, profitable growth across 160 countries.

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PomPom

PomPom is a natural cosmetics brand operating in three European markets. They had loyal customers and strong products, but faced industry-specific advertising hurdles and limited visibility into their performance.

MarketingLens rebuilt their tracking, created a KPI framework, and restructured both Google Ads and social campaigns.

With accurate data and clearer insights, PomPom scaled while keeping profitability in check, achieving year-on-year growth of over 30%.

Outcome: 30% YOY growth while maintaining profitability.

MarketingLens origin clients Velux large background

Velux

VELUX is a global leader in roof windows and skylights, with operations in more than 38 countries. At this scale, siloed data slowed decision-making across sales, marketing, and operations.

Through our analytics division Loupe Digital, MarketingLens built dashboards that combine data from over 30 sources into clear, actionable reports.

These dashboards are now used across more than 20 countries, guiding daily decisions in online sales and beyond.

Outcome: Unified reporting across 30+ data sources, used daily by global teams.

Marketinglens client carne group

Carne Group

Carne Group is a Dublin-based fund management solutions provider whose platform supports more than $2 trillion in global assets. Ahead of a major rebrand and growth push, they needed stronger visibility in search and sharper competitive insights.

MarketingLens delivered a full SEO strategy, competitor analysis, and measurement framework.

These improvements helped increase organic visibility and gave Carne the edge it needed as it secured €100 million in investment.

Outcome: SEO and competitor insights that supported a €100m investment round.

MarketingLens client OTP

OTP Bank

OTP Bank Group is one of Central and Eastern Europe’s largest financial institutions, serving more than 16 million customers across 11 countries. They wanted to bring marketing data into their wider analytics environment to drive smarter decisions while staying compliant with strict data privacy rules.

MarketingLens integrated Google BigQuery with OTP’s internal systems, built secure data pipelines, and created dashboards to optimise ad spend and compare performance across channels.

Outcome: Deeper insights and more efficient marketing investment, designed to meet financial-sector privacy standards.

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MarketingLens clientlogo landscape Ipon
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Eudemonia client
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Client Testimonials

MarketingLens isn’t just a digital marketing agency; they’re true business growth consultants. Their deep understanding of our core business, combined with a concise strategy, robust tracking, and expert data analysis, has been instrumental in scaling our mobile app globally. Thanks to their 15-20 years of experience, we’ve consistently reached our business goals for years. They truly get it.

A. M. Algharawi

Owner, Xeropan

Berti was our Google account manager who provided us extensive strategic opportunities and reports in relation to Google Ads. Berti has excellent account management skills with sales orient drive and determination. He is a “go-getter”! I would highly recommend Berti , very positive attitude towards work.

N. Huang

Global Head of Search Marketing, IWG plc

Elite International Motors is very pleased with the performance of MarketingLens. Their team is professional, responsive, and consistently delivers quality results. We’re happy to be working with them and look forward to a continued partnership.
A true partner!

A. Domingo

Executive Administrator, Elite International Motors LLC

Client Success Stories

DroneDeploy performances

DroneDeploy

Seized new market opportunity with a strategic video and display launch.

Extreme digital performances

Extreme Digital

Reduced click costs by 40% with expert negative keyword and exclusion strategies.

Xeropan performances

Xeropan

Boosted customer retention rate using Data-Driven Assets analytics.

Otpbank performances

OTP Bank

Boosted customer retention rate using Data-Driven Assets analytics.

Tradewind Finance performances

Tradewind Finance

Driving conversions and lower CPC through broad match & automatization.

Raketech digital marketing performances

Raketech

MarketingLens, leveraging the expertise of former Google strategists, partnered with Raketech to deliver a comprehensive market expansion strategy. Our approach centred around competitive analysis and benchmarking to uncover the best opportunities.