The Challenge

Extreme Digital, a leading e-commerce platform with over one million products across seven countries, needed a partner to manage international campaigns at scale. They faced two pressures: sustaining week-over-week ROI growth and delivering record sales during critical events like Black Friday and Cyber Monday. On top of that, they wanted to expand into new markets without losing efficiency.

The Approach

MarketingLens embedded with Extreme Digital’s team to design and deliver a comprehensive strategy:

• Cross-Border Campaign Management: Automated campaign operations across seven countries, tailoring tactics to each market.

• Peak Event Performance: Planned and executed campaigns for Black Friday and Cyber Monday, driving record sales.

• Smarter Optimisation: Applied sharper targeting, competitor insights, and pricing strategies to maximise ROI.

• Market Expansion: Launched campaigns in four new regions, adapting strategy to local market dynamics.

The Results

This collaboration delivered outstanding growth:

• +40% ROI from more efficient campaign spend and smarter decision-making.

• +110% brand recognition, boosting visibility and customer trust across key markets.

• -30% cost/revenue ratio, meaning higher returns from every advertising euro.

• Expansion into 4 new markets, opening the brand to entirely new audiences.

Together, these results showed how tailored international strategy can deliver both scale and efficiency.