The Challenge

Raketech, a leading affiliate marketing company in the gambling industry, wanted to expand into new international markets. But choosing the wrong ones carried serious risk involving wasted budget, low returns, and compliance challenges. To grow successfully, they needed to know where demand was strongest, how competitive each market was, and whether regulations would allow both SEO and paid activity to scale. Without understanding these elements, expansion could easily become costly and unproductive guesswork.

The Approach

MarketingLens partnered with Raketech to design a data-backed expansion strategy:

• Market Analysis: Reviewed 12 high-potential and 3 experimental regions to assess demand and opportunity.

• SEO & Demand Insights: Measured search interest and benchmarked Raketech’s existing performance against competitors.

• Compliance Review: Checked regulatory frameworks to confirm which markets were legally viable for growth.

• Focused Investment: Narrowed the list to two to three priority markets with the best balance of demand, competition, and feasibility.

The Results

The strategy delivered measurable business impact:

• New top-earning market, surpassing revenue from some long-established regions.

• +35% organic traffic in new markets, driven by targeted keyword strategies and content optimisation.

• +30% conversion rate increase, applying competitor insights to make campaigns more effective.

• Higher ROI overall, by avoiding low-potential regions and focusing resources on markets with the greatest potential.

Together, these results turned expansion from uncertainty into a clear, profitable growth strategy.