Navigating GA4 Transition: Data Pipeline Migration for an Online Insurance Store
Banking & Insurance
Case Studies
Problem
Required a transition to GA4 while maintaining critical reports
High advertising spend and reliance on accurate data
Needed to adapt existing data pipelines for GA4
Solution
Transferred data pipeline to BigQuery and Azure Data Factory
Set up GA4 and Google Ads data collection into BigQuery
Reproduced existing reports using new data sources
Reconciled old and new reports for consistency
Conducted an audit for tagging and measurement accuracy
Results
Maintained essential user acquisition reports
Ensured continuity and accuracy of marketing insights
Estimated significant savings from the new data pipeline
Trained client’s engineers and analysts on GA4 data handling
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